Growth consulting
Work out what is capping growth, then build the plan that removes it.
Growth consultingSEO
Search is the one channel that gets cheaper as it grows. We do the technical work, build the pages that match how people actually buy, and earn the authority that makes both count.
Ranking stopped being the finish line
Search results are no longer ten blue links. People get an answer, ask a follow-up question, and click through only when they need proof or want to buy. Sites built for keyword volume are losing traffic they used to own. Sites built on real expertise, clean structure and something worth quoting are getting pulled into the answer itself, and picking up the visit that was going to convert anyway.
Things clients tell us first
- Impressions holding steady while clicks drift down
- Pages that rank well and bring people who never buy
- A blog producing plenty of posts and no pipeline
- Slow templates, thin pages, three URLs chasing the same query
- No idea whether AI answers cite you or a competitor
What's included
Scope moves around depending on where you are. This is the usual shape of it.
Technical foundations
Crawling, indexing, rendering, Core Web Vitals, site structure, internal links and structured data. None of the rest works without this.
Intent mapping
Queries grouped by what the person is trying to do and how close they are to buying, then matched to the page that should own each group.
Content
Briefs, production and a refresh cycle built around things you know that others do not, rather than word counts against a template.
Authority
Digital PR, citations and consistent signals so search engines understand who you are, not only what a page happens to say.
Visibility in AI answers
Pages structured to be quoted, schema a machine can read, and tracking of whether you get cited on the questions that matter to you.
Pages that convert
Templates, links and offers set up so a ranking turns into an enquiry. Traffic that never converts is a vanity metric.
Three things that changed
Worth building around. Sites that ignore them are already losing ground.
Fewer clicks, better clicks
Informational traffic is being absorbed by the answer. What still arrives is further down the funnel, so pages have to be built to convert rather than only to inform.
Subjects, not strings
Search engines reason about companies, people and products rather than exact phrases. Consistent structured data and real-world authority now decide who gets quoted.
Evidence beats volume
Original data, named experts and firsthand experience are the defensible part. Anything a model can assemble from existing pages has no reason to rank.
How the work runs
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1
Audit
A technical crawl, a content inventory, a link and authority review, and a look at who currently owns the answers you want.
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2
Plan
The intent map, the site structure and the priority topics, ordered by what they are worth rather than how easy they are.
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3
Build
Fixes shipped, pages written and consolidated, authority earned. Weekly cadence and a backlog you can look at any time.
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4
Keep it
Refresh, expand and defend. Monthly reporting on the topics that matter, and a re-plan each quarter as results shift.
What we report on
Targets get agreed before anything starts, and the monthly report is built around them.
- Non-brand revenue. Money from people who were not already searching for you by name.
- Share of voice. How visible you are across a defined set of commercially useful topics, measured against named competitors.
- Qualified conversions. Enquiries or orders from search that clear an agreed quality bar, not raw sessions.
- Citations in AI answers. How often you get quoted for the questions your buyers actually ask.
Other things we do
Digital marketing
Channels, content, conversion and email run by one team with one set of numbers.
Digital marketingAdvertising
Paid media built around your margins, with creative doing most of the heavy lifting.
AdvertisingBranding and positioning
Give the market a reason to choose you, so everything else gets cheaper to run.
Branding and positioningQuestions we get a lot
Technical fixes and work on pages you already have can move inside 30 to 90 days. New content and authority usually take six to twelve months to pay off properly. We do the fast work first so the programme part-funds itself, and we are clear about which is which.
No, and it is worth being careful with anyone who does, because nobody controls the algorithm. We commit to the inputs we control and to targets on qualified traffic and revenue, reported every month including the bad months.
It raises the bar on substance and structure. Answer engines quote sources that are clear, well organised and genuinely authoritative on a subject. Content assembled from other people's search results was already weak, and now it is invisible. We build things worth citing and then check whether it is working.
Either. We can run production end to end, interviewing your experts so it holds up, or supply briefs and editing for your own writers. What we will not do is publish filler under your name.
Yes, and this is where the most damage gets done. URL mapping, redirects, staging checks and monitoring afterwards. Bring us in before the build is finished rather than after traffic drops.
Tell us what isn't working
Half an hour on a call. You describe the situation, we tell you what we would look at first and roughly what it would take. We usually know by the end of the call whether we are the right people for it.