Disclaimer

General information only

Everything published on https://stratovia.services, including service pages, case studies, articles and answers to common questions, is general information about how we work and how we think about growth. It is written for a broad audience and cannot account for your market, product, pricing, cost structure, team or timing.

Reading it does not create a client relationship. That begins only when both parties sign an engagement agreement, and what we advise you to do then may differ substantially from anything written here, because it will be based on your actual numbers.

Not professional advice

Nothing here is legal, accounting, tax, financial, investment or regulatory advice, and we are not licensed to give it. Where our work touches those areas, for example the wording of a claim in an advertisement, the tax treatment of a cost, or how a privacy law applies to your tracking setup, we will tell you where our competence ends and recommend you take advice from someone qualified. Do not treat a marketing consultant's opinion as a substitute for a lawyer's or an accountant's.

No guarantee of results

We do not guarantee any particular commercial outcome, and we would treat anyone in this industry who does with suspicion.

Marketing performance depends on variables that no consultant controls: what you sell and at what margin, how good your product is, how your sales team performs, what your competitors do, what the platforms change, what the economy does, and how consistently your own team executes. We commit to the quality of our work, to the targets we agree with you in writing at the start of an engagement, and to reporting honestly against them, including when we miss. That is the extent of what anyone can responsibly promise.

How to read our case studies

Case studies on this site describe specific engagements under specific conditions. They are illustrations of an approach, not a forecast of what would happen for you.

Where we publish a figure, it comes from the client's own analytics or finance reporting, and it is published with that client's written permission. Some clients are described by sector rather than name because their agreement with us includes confidentiality. Figures are not audited by a third party. Results described in one engagement are not typical, average or expected, and should not be relied on as a basis for any decision about working with us or about your own budget.

If you want to interrogate the detail behind any case study, ask. We would rather walk you through the reasoning, the constraints and the parts that did not work than have you make a decision on a headline number.

Testimonials

Any testimonial we publish reflects the experience of the individual giving it, in their own words, published with permission and unedited except for length. We do not pay for testimonials and we do not offer anything of value in exchange for one. An individual's experience is not a prediction of yours.

Forward-looking statements

Our writing sometimes discusses where we think search, advertising or buyer behaviour is heading. Those are opinions held at the time of writing, based on the information then available. They may turn out to be wrong, and we do not undertake to go back and update an article when the world moves. Each article carries its publication date so you can judge it in context.

Third-party content and marks

We reference third-party platforms, tools and companies where doing so is useful. Those references are for identification only. Trade marks and trade names remain the property of their owners, and their use here does not imply any affiliation with, sponsorship by, or endorsement from either party unless we say so explicitly.

We link to external websites we consider worth reading. We do not control them and are not responsible for their content, accuracy, practices or availability. A link is not an endorsement of everything on the other side of it.

Accuracy and currency

We take care to be accurate at the time of publication. Platforms, algorithms, regulations and prices all change, sometimes quickly, and content on this site may become out of date without being marked as such. To the extent the law permits, we accept no liability for loss arising from reliance on anything published here. If you spot something that is wrong, tell us at [email protected] and we will correct it.