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  <title>Stratovia Consulting writing</title>
  <subtitle>Stratovia Consulting is a small firm working on positioning, SEO, advertising and marketing measurement for companies that have stopped growing the way they used to.</subtitle>
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  <link href="https://stratovia.services/"/>
  <updated>2026-08-26T00:00:00.000Z</updated>
  <id>https://stratovia.services/</id>
  <author>
    <name>Stratovia Consulting LLC</name>
    <email>support@stratovia.services</email>
  </author>
  <entry>
    <title>Why your channel reports and your P&amp;L disagree</title>
    <link href="https://stratovia.services/writing/why-channel-reports-and-your-pl-disagree/"/>
    <updated>2026-08-26T00:00:00.000Z</updated>
    <id>https://stratovia.services/writing/why-channel-reports-and-your-pl-disagree/</id>
    <summary>Add up what every channel claims and the total comes to more than you made. This is the reporting we put in instead.</summary>
  </entry>
  <entry>
    <title>What AI answers changed about SEO</title>
    <link href="https://stratovia.services/writing/what-ai-answers-changed-about-seo/"/>
    <updated>2026-08-12T00:00:00.000Z</updated>
    <id>https://stratovia.services/writing/what-ai-answers-changed-about-seo/</id>
    <summary>The half of organic traffic that was never going to buy is disappearing. The half that was is getting harder to win and worth more when you do.</summary>
  </entry>
  <entry>
    <title>Positioning is a pricing decision</title>
    <link href="https://stratovia.services/writing/positioning-is-a-pricing-decision/"/>
    <updated>2026-07-29T00:00:00.000Z</updated>
    <id>https://stratovia.services/writing/positioning-is-a-pricing-decision/</id>
    <summary>If you are discounting to close deals you ought to win on merit, the problem is rarely the sales team.</summary>
  </entry>
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